Social Media Plan

Like your business you need to have a plan on how you are going to run and manage the day to day things in your company. When using Social Media platforms you need a similar plan. We will give you our top 7 tips of how to make a great plan.

Which Platform is best for my business

Here are the top three Social Media Platforms Facebook , Instagram and Twitter.

We have done a some of the top points for each of these sites. 

Facebook- This is a great site to engage and interact with your followers. You can use text , images and videos to attract potential customers on this site. If you have created your business page you need to get customers to "like" your page for them to see all your posts.

  • 2.7 Billion users

  • Demographics 52% female

  • Format - Images , Text and videos

  • Average age group 25-34 years

  • Recommended posts 1-3 post a day

  • Facebook is best brand awareness and marketing

  • Facebook cons is teens and millennials prefer other platforms.

Instagram- This is a great site to advertise photos or videos of your products. This also has IG stories which are great to advertise on too. You can use hashtags to use key words so potential customers can find your product.

  • 1 Billion users

  • Demographics 68% female

  • Format - Images and videos

  • Average age group 25-34 years

  • Recommended posts 1 post a day

  • Easy to share photos and videos plus IG stories

  • Instagram cons is not a good platform if you aren't prepared to create videos or graphics.

Twitter- This is a great site to engage and interact with your followers. You can use text , images and videos to attract potential customers on this site. If you have created your business page you need to get customers to "like" your page for them to see all your posts.

  • 330 Million users

  • Demographics 53% male

  • Format - Text (only 140 characters) and images

  • Average age group 35 + years

  • Recommended posts 10 + post a day

  • Twitter is best for connecting with industry leaders 

  • Twitter cons need to post frequently or your post will get lost.

Market Research

Find out as much information as you can about your competitors , customers and what they are looking for in you brand. 

Brand Awareness

 You need to represent your brand to your customers so every time they think of your service or product that you are the first company they choose.

Unique Posts

When creating your social media posts you need to think out of the box to create eye catching posts that draws your customers to your brand instead of the completion.

Schedule Posts

One of the best way to keep on top of all your platforms is to schedule your posts. That way you can carry on running your business and always post at the right time for your customers.

Relationship

You need to have a good relationship with your customers and followers. Try to interact with them and reply as quickly as you can. You always want to give them the best service at your company.

Frequent Post

You need to try and post at least once a day on all your social media platforms. This will constantly keep your brand on potential customers minds and they will know who to come to when they need your service.

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info@barkmediagroup.co.uk

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